September 6, 2024
Nearly 1.8 million passengers travelled on Viking Line’s vessels during the period June–August 2024. The greatest increase in demand was on the Tallinn route, which also had more departures than in previous summer seasons. This summer, passengers were drawn by the variety of attractions in Estonia and the other Baltic countries, to Åland as depicted in the historical film Stormskärs Maja, and by a refurbished Viking Cinderella.
In short:
- Viking Line served nearly 1.8 million passengers during June–August 2024.
- The Tallinn route saw the greatest increase in demand, with over 732,000 passengers and a rise of more than 11%.
- The Helsinki–Stockholm route carried 274,000 passengers, with Viking Line’s market share rising to 44%.
- A cheap Swedish krona increased Stockholm’s appeal as a destination.
- Special cruises to Visby, Gotland were highly popular and sold out quickly.
- The Turku–Mariehamn–Stockholm route served 747,000 passengers, maintaining Viking Line’s market share at nearly 70%.
- International tourist numbers rose significantly, with notable increases in Chinese, German, Polish, South Korean, and American passengers.
- Climate tourism, driven by people seeking cooler destinations, is on the rise.
- The abrupt end of the summer season is a challenge for the tourism industry due to earlier school start dates in Finland.
Read the full story on Vikingline.com
