Brittany Ferries: Summer 2025 Marked by Growth and Energy Transition

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In Summary

  • +3% passengers overall
  • +4.5% in Normandy – the most dynamic region
  • +37% on Cherbourg–Rosslare – a booming route
  • Two hybrid LNG–electric vessels delivered
  • Third consecutive year of steady growth

Between June and September 2025, Brittany Ferries carried over 1.2 million passengers across its 12 routes — a 3% increase compared with 2024. This third consecutive summer of growth confirms the company’s sustainable development trajectory. Annual results, expected in spring 2026, should reinforce this trend.

“The strong summer results show that our strategy is working and that our business model is solid. Brittany Ferries continues to grow with regularity and ambition,”
said Christophe Mathieu, CEO of Brittany Ferries.

2025 has been a landmark year for the company, highlighted by the delivery of SAINT-MALO and GUILLAUME DE NORMANDIE — the first hybrid LNG/electric/bio-LNG ferries in the EU, setting new standards for environmental performance. The launch of the multinational “motorway of the sea” between the Iberian Peninsula and the British Isles via Cherbourg has also strengthened Brittany Ferries’ position on the Atlantic Arc.

“We’ve regained our pre-Covid business levels, secured French maritime jobs and met the challenge of the energy transition. We now call for fair and proportional support under the ETS scheme to continue our decarbonisation journey,”
said Jean-Marc Roué, Chairman of the Supervisory Board.

 

Regional Highlights

Normandy: +4.5% passengers
604,130 passengers travelled on Norman routes (+4.5%), led by Caen–Portsmouth (+3%) following the introduction of the hybrid GUILLAUME DE NORMANDIE. Other strong results include:

  • Cherbourg–Poole: +3%
  • Cherbourg–Portsmouth: +3%
  • Le Havre–Portsmouth: +16%
  • Cherbourg–Rosslare: +37%, confirming the rise of the France–Ireland–Spain corridor

Brittany: Stable traffic, freight surge
Passenger numbers remained stable at 393,471, while freight volumes rose sharply, boosted by SAINT-MALO, which entered service in February 2025. The route carried 2,390 freight units this summer (+84% year on year).

France–Ireland–Spain Corridor: +7%
Passenger traffic totalled 141,109, up 7%, driven by Cherbourg–Rosslare (+37%) and Rosslare–Bilbao (+9%). Daily sailings on Cherbourg–Rosslare have now begun, reinforcing this strategic link.

UK–Spain: +3%
Long-distance routes between the UK and Spain grew by 3%, with Plymouth–Santander up 6% and Portsmouth–Bilbao up 3%.

Guernsey: +59%
Traffic to Guernsey rose by an impressive 59% year on year.

“These results reflect bold choices: fleet renewal, next-generation ships and agility in seizing new opportunities like Cherbourg–Rosslare. They also highlight the dedication of our teams and partners,”
added Christophe Mathieu.

Access the press release with individual route statistics

Brittany Ferries Calls for Fair Emissions Rules

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Brittany Ferries says EU climate rules must reflect real-world data after a new study showed methane slip from its LNG-powered ships is far lower than regulatory assumptions. Independent research led by Benoit Sagot of ESTACA, published in the Journal of Marine Science and Engineering, recorded annual methane slip of 1.57% on SALAMANCA – less than half the 3.5% figure used in EU benchmarks.

CEO Christophe Mathieu said the company supports the polluter-pays principle but warned it must not be penalised for “phantom emissions that exist only on a spreadsheet.” He urged regulators to revise reference data in ETS and FuelEU rules to ensure innovation is recognised and rewarded. Brittany Ferries, which has invested in four LNG-powered ships, contributed to the year-long study with ADEME and is open to follow-up research.

Photo: Brittany Ferries – Brian Barcher

Brittany Ferries Boosts Ireland Service with Daily Rosslare Link

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  • Brittany Ferries will launch a daily Cherbourg–Rosslare service from October 2025.
  • Follows withdrawal of Stena Line and increased demand for freight and passenger services.
  • Freight traffic on the route rose by 114% since its 2021 launch, reaching 18,233 units.
  • Passenger numbers grew 40% in 2024, totalling 45,700.

Fleet Deployment (subject to seasonal rotation):

  • October: COTENTIN, SALAMANCA, CLIPPER
  • November: GALICIA, SALAMANCA, ARMORIQUE
  • December–March: GALICIA, SALAMANCA, COTENTIN
  • This rotation boosts combined freight and passenger capacity by 25%.

Stakeholder Statements:

  • Jean-Marc Roué (Chairman): Praises trust from Rosslare and Cherbourg ports; highlights crew and staff dedication.
  • Christophe Mathieu (CEO): Sees this as a step forward in Atlantic Arc connectivity and intermodal logistics.
  • Philippe Deiss (Ports of Normandy): Underlines importance of maintaining balanced RoRo/Pax services post-Brexit.
  • Glenn Carr (Rosslare Europort): Welcomes the expansion, noting a sixfold increase in direct EU links since Brexit.

Brittany Ferries: New Rail Terminal in Cherbourg Connects Spain to UK & Ireland

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On 17 July, the new rail motorway terminal in Cherbourg was inaugurated.

It links Cherbourg to Mouguerre (south-west France), enabling intermodal freight between Spain, Ireland, and the UK.

Cherbourg handled 91,866 trailers in 2024, confirming its role as a key RoRo hub post-Brexit.

The €11.2m terminal, co-financed by local, national, and EU funds, is equipped with LOHR technology for fast trailer transfer.

Brittany Ferries’ rail subsidiary BAI Rail operates the service, aiming for 6 weekly round trips from Sept 2025, with a daily service by 2030.

Brittany Ferries Reinstates Winter Poole–Cherbourg Service

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  • Brittany Ferries will operate a daily passenger and freight service between Poole and Cherbourg from 14 December 2025 to 29 March 2026.
  • The route will be served by COMMODORE CLIPPER during the winter period.
  • From 29 March 2026, BARFLEUR will resume service on the route.

Key Points:

  • Confirms Brittany Ferries’ long-term commitment to the Port of Poole.
  • Supports resilient year-round UK–France maritime connectivity.
  • Aims to bolster the regional economy and maintain vital cross-Channel links.

New Rail-Ferry Freight Link:

  • Poole to become UK hub for Brittany Ferries’ new Bayonne–Cherbourg–Poole freight corridor.
  • First rail-connected trailers expected this month.

Source: Poole Harbour Commissioners

Brittany Ferries Celebrates the Joys of ‘Uncommon Holidays’

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  • Brittany Ferries is promoting its Uncommon Holidays campaign with a vivid and emotive ad capturing the charm and spontaneity of ferry travel.
  • The creative showcases a long-form story made up of memories and sensory moments, highlighting the uniqueness of travel to France via ferry.
  • Experiences range from spotting dolphins mid-Channel and visiting pink onion festivals to enjoying croissants with a sea breeze and exploring hidden Breton gems.
  • The narrative reinforces the benefits of ferry travel: freedom, flexibility, family moments, and the ability to bring more luggage — or even the family pet.
  • The campaign concludes with a clear call-to-action: “Saving up to 30% on your sailing when you book an Uncommon Holiday with Brittany Ferries.”
  • It aligns with Brittany Ferries’ brand message of creating enriching, off-the-beaten-path travel experiences.

Brittany Ferries Signs EU AI Pact

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Brittany Ferries has become the first French maritime company to sign the European Pact on Artificial Intelligence.

A Responsible and Ethical AI Strategy

The company commits to:

  • Implementing strong AI governance.
  • Raising staff awareness.
  • Engaging with European partners on best practices.
  • Defining strategic priorities.

A governance strategy was initiated in 2024 to:

  • Manage risks of generative AI.
  • Develop staff skills.
  • Promote ethical innovation.

Anne-Laure Fabre, member of Brittany Ferries’ AI Governance Committee, said:

“We put people at the heart of our AI approach. It’s not about the power of AI, but how we control it to align with our values, manage risks, and support sustainable innovation.”

Concrete Initiatives

  • Governance:
    A dedicated AI committee was formed in February 2024. A governance charter was shared with teams from January 2024.
  • Training:
    A learning community launched in November 2024. A second cohort is planned for September 2025, focusing on virtual assistants to improve working conditions and operations.
    An e-learning course explains the risks and uses of generative AI.
  • Transparency:
    Internal logo created to mark AI-assisted content verified by humans.
  • Compliance:
    Inventory of high-risk AI tools to ensure legal conformity.

Brittany Ferries promotes a human-centric, field-based AI approach—serving both employees and customers.

DIGITAL

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Brittany Ferries and Visit Group Join Forces to Drive Digital Transformation

“Our goal is to increase holiday passenger volumes by 15% over the next five years”

Maria Mathieu, Head of Digital Products at Brittany Ferries

Brittany Ferries has partnered with Visit Group to modernize its digital booking systems. This collaboration aims to enhance customer experience and operational efficiency by adopting Visit Group’s modular platform. The new system will offer real-time availability and pricing, streamline internal processes, and support Brittany Ferries’ goal of increasing holiday passenger numbers by 15% over the next five years.

Visit Group provides smart software and technology for the experience and hospitality industry- enabling seamless operations, effortless room and ticket sales, tailored packaging of stays with experiences, and consistent revenue growth across channels.

Read more: https://www.visitgroup.com/visit-group-welcomes-brittany-ferries-new-partner-digital-transformation-journey

FINANCE

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Brittany Ferries: A Stabilised Return to Growth in 2024

Brittany Ferries has reported strong operational results for 2024, confirming its stabilised return to growth. The company’s consolidated revenue (excluding Condor Ferries) reached €516 million, marking a 6.5% increase from 2023.

The passenger sector continues its steady recovery, with nearly 2 million passengers transported, a 6.5% rise compared to the previous year. Growth was particularly strong on the Channel routes, where Brittany Ferries outperformed its competitors. Freight volumes also increased by 4%, with the Spanish and Irish routes leading the way at +8.3%.

Despite the introduction of the EU Emissions Trading Scheme (ETS), which added an €8 million cost in 2024, Brittany Ferries maintains solid operational profitability. The company has also significantly reduced its Covid-related debt, fulfilling commitments to repay regional loans and progressing towards a 50% reduction in its state-guaranteed loan by the end of 2025.

Strategic decisions taken over the past decade, particularly the development of long-haul routes to Spain and Ireland, now contribute nearly half of Brittany Ferries’ total revenue. These results reinforce the company’s leadership in sustainable maritime transport, as it continues investing in fleet decarbonisation and innovation.

Brittany Ferries’ resilience is further reflected in the confidence of new private investors and the unwavering support of its historical shareholders. With the introduction of Europe’s two largest hybrid ferries in 2024, the company remains at the forefront of innovation in the maritime sector.