GNV has launched Ginevra AI, described as the ferry industry’s first conversational AI assistant capable of completing the entire ticket booking process through a natural-language conversation on the company’s website.
Passengers can describe their journey, travel party, dates and destination, with the AI guiding them through the booking process up to payment. The launch forms part of GNV’s wider digitalisation strategy, alongside a new online check-in system with mobile boarding passes and an updated loyalty programme.