- Viking Line carried 4.6 million passengers last year across its five vessels.
- More than half of all travellers came from outside Finland.
- Over 16% of passengers were from countries other than Finland, Sweden or Estonia.
- German travellers remain the largest international group.
- Chinese passenger numbers have quadrupled in two years.
- During Chinese New Year in February 2025, more than 4,500 Chinese guests travelled with Viking Line, double the previous year.
- Passenger numbers are also rising from the US, India, Japan and Australia.
- Viking Line says cooler Nordic climates are attracting travellers from southern Europe seeking alternatives to hotter Mediterranean destinations.
- Passenger numbers from Spain and Italy continue to rise.
- International visitors help reduce seasonal swings, with travel spread more evenly across the year.
- Many overseas travellers include Baltic Sea cruises as part of wider Nordic tours.
- Viking Line is increasing sales efforts in Asia, the US, German-speaking Europe and southern Europe.
Top Growth Markets (March 2025–February 2026)
- China +56%
- Ukraine +17%
- USA +17%
- Spain +16%
- UK +15%
- India +10%
- Lithuania +9%
- Germany +8%
- Latvia +7%
- Poland +5%
