FERRY SHIPPING

By | 2020 Newsletter week 17 | No Comments

Corsica Sardinia Ferries to Launch a New Savona – Golfo Aranci – Civitavecchia Summer Link

Corsica Sardinia Ferries announced on the website a new “all Italian” maritime service set to be offered from July 10 to September 14 and connecting Vado Ligure (Savona) with the Sardinian port of Golfo Aranci and Civitavecchia (Rome).

The new link from Savona will be overnight and served three days per week (on Fridays, Sundays and Tuesdays) while the sailing from Civitavecchia will take place early in the morning on Saturdays, Mondays and Wednesdays. One of the Mega Express-class ferries will be deployed on this route.

Raoul Zanelli Bono, sales director of Corsica Sardinia Ferries, underlined that the new link “will be compliant with all the new rules which has been and will be introduced by health and maritime authorities in order to face Covid-19 emergency”.

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By | 2020 Newsletter week 7 | No Comments

Corona Crisis Communication

For those present, do you remember last year’s super interesting session about crisis communication, on the second day of the Ferry Shipping Summit?

This session with lot of examples of bad communication was given by Cor Radings (crisis media management network MTI) and Dan Bridgett (Head Communications P&O).

On 30 January 2020, I was onboard COSTA SMERALDA when the ship was quarantined for 12 hours. We spent a full day in the port of Civitavecchia, waiting to get the permission to disembark.

One of the Asian passengers developed some fever the night before disembarkation. As soon as the case was discovered, the required precautionary procedures were immediately taken. The relevant authorities were informed and, on arrival of the ship in the port of Civitavecchia they carried out all the checks required.

Because of one single Instagram picture showing the ship in Civitavecchia, I was found by newspaper journalists, radio- and TV stations.

This was a very enriching experience. I wrote an article about this. You can find it on LinkedIn.

On 30 January 2020, I was onboard COSTA SMERALDA when the ship was quarantined for 12 hours. We spent a full day in the port of Civitavecchia, waiting to get the permission to disembark.

One of the Asian passengers developed some fever the night before disembarkation. As soon as the case was discovered, the required precautionary procedures were immediately taken. The relevant authorities were informed and, on arrival of the ship in the port of Civitavecchia they carried out all the checks required.

Because of one single Instagram picture showing the ship in Civitavecchia, I was found by newspaper journalists, radio- and TV stations.

This was a very enriching experience. I wrote an article about this. You can find it on LinkedIn.

LinkedIn article Costa / Corona

Later on, a Princess cruise ship was quarantined in Japan. In my opinion Princess Cruises did a good job by communicating through social media.

Two examples can be seen here on YouTube:

Princess Cruises President Jan Swartz

Princess Cruises EVP Rai Caluori

This is not for me to judge, but some journalists think more could have been done. The main critic was that nobody wants to give answers.

The Importance of a Media Strategy

In this year’s Ferry Shipping Summit, we are again going to have a panel debate about media strategy.

Theme: Climate and environmental media strategy for the ferry and port industry.

Moderator: Cor Radings, Managing partner MTI

Panel:

Johanna Boijer Svanström, SVP Corp. Communication Viking Line

Dan Bridgett, Group Head Communications P&O

Ariadne Psimara, New Business Development Manager Attica Group.