Brittany Ferries has become the first French maritime company to sign the European Pact on Artificial Intelligence.
A Responsible and Ethical AI Strategy
The company commits to:
- Implementing strong AI governance.
- Raising staff awareness.
- Engaging with European partners on best practices.
- Defining strategic priorities.
A governance strategy was initiated in 2024 to:
- Manage risks of generative AI.
- Develop staff skills.
- Promote ethical innovation.
Anne-Laure Fabre, member of Brittany Ferries’ AI Governance Committee, said:
“We put people at the heart of our AI approach. It’s not about the power of AI, but how we control it to align with our values, manage risks, and support sustainable innovation.”
Concrete Initiatives
- Governance:
A dedicated AI committee was formed in February 2024. A governance charter was shared with teams from January 2024. - Training:
A learning community launched in November 2024. A second cohort is planned for September 2025, focusing on virtual assistants to improve working conditions and operations.
An e-learning course explains the risks and uses of generative AI. - Transparency:
Internal logo created to mark AI-assisted content verified by humans. - Compliance:
Inventory of high-risk AI tools to ensure legal conformity.
Brittany Ferries promotes a human-centric, field-based AI approach—serving both employees and customers.
