Stena Line has announced the launch of a strategic programme aimed at future-proofing the company and enabling essential investments. This move comes in response to the significant economic pressures impacting the industry, including high inflation and rising costs linked to the European Emission Trading Scheme (ETS). These factors have dampened the purchasing power of Stena Line’s passenger and freight customers, resulting in a decline in volumes for both segments.
The programme will involve the reduction of approximately 80 positions and the departure of around 30 consultants in 2025. This restructuring, pending union negotiations, will predominantly affect support functions. The company underscores that these difficult measures are part of a comprehensive review of their current organisation and cost structure.
Niclas Mårtensson, CEO of Stena Line, emphasised the weight of this decision, stating, “It is with a heavy heart that we have made this choice. Stena Line has experienced years of success, but now we must ensure we have a cost base that allows us to secure the company’s future. With 40 vessels operating across ten countries, we face significant sustainability challenges. The programme we are launching today is essential to tackle these challenges and execute necessary future investments.”
Looking ahead, Stena Line is also preparing for substantial investments in energy supply and the shift to alternative fuels, as well as enhancements in digital solutions to meet evolving customer expectations. This forward-looking strategy aims to balance immediate cost savings with the long-term need for sustainable growth and operational excellence.
