New Danish Ferry Campaign Promotes Kindness On Board

June 20, 2025

In Denmark, a new campaign called “Tal pænt – vi er alle i samme båd” (“Speak nicely – we’re all in the same boat”) has been launched to encourage mutual respect between ferry passengers and crew. Backed by several ferry operators and unions, the initiative aims to reduce verbal abuse on board – especially during the busy summer months – by promoting kindness and better communication at sea and in terminals.