- Stena Line research at Crufts 2026 shows 94% of respondents want to travel with pets
- 67% have already travelled with pets; over 72,000 pets carried on the Irish Sea in 2025
- Concerns remain: 27%+ cite pet comfort and welfare as barriers
- 97% gain confidence from Stena Line working with experts via its Happy Pet Panel
- Tripadvisor reports +260% YoY growth in demand for dog-friendly activities for 2026
Pet travel is moving firmly into the mainstream, with owners increasingly unwilling to leave animals behind. Ferry travel ranks as the second most popular option (22%), after car travel.
To address concerns, Stena Line has launched its Happy Pet Panel, bringing together experts, travellers, and staff to improve onboard pet facilities.
Pet-friendly cabins—available on key Irish Sea routes—are seen as the most attractive option, supporting the shift towards more comfortable and accessible pet travel.