Discover Ferries has appointed Adrian White, Marketing and Communications Director at Uber Boat by Thames Clippers, as its new chair.
He succeeds Peter Griffiths, Head of Brand Marketing at Caledonian MacBrayne, who handed over at the organisation’s quarterly member meeting in London on 17 September. Griffiths had chaired the body since 2023, working alongside Director Abby Penlington to strengthen member collaboration, influencer marketing and consumer engagement.
White brings more than 30 years’ experience in travel and leisure, including roles with InterContinental Hotels Group, Europcar, Hertz and the Cayman Islands Department of Tourism.
Representing 12 domestic and European passenger ferry operators, Discover Ferries promotes ferry travel to UK consumers. White will help shape consumer and trade campaigns as the sector introduces cleaner technology, develops links with travel agents and responds to changing passenger expectations.