Corona Crisis Communication
For those present, do you remember last year’s super interesting session about crisis communication, on the second day of the Ferry Shipping Summit?
This session with lot of examples of bad communication was given by Cor Radings (crisis media management network MTI) and Dan Bridgett (Head Communications P&O).
On 30 January 2020, I was onboard COSTA SMERALDA when the ship was quarantined for 12 hours. We spent a full day in the port of Civitavecchia, waiting to get the permission to disembark.
One of the Asian passengers developed some fever the night before disembarkation. As soon as the case was discovered, the required precautionary procedures were immediately taken. The relevant authorities were informed and, on arrival of the ship in the port of Civitavecchia they carried out all the checks required.
Because of one single Instagram picture showing the ship in Civitavecchia, I was found by newspaper journalists, radio- and TV stations.
This was a very enriching experience. I wrote an article about this. You can find it on LinkedIn.
On 30 January 2020, I was onboard COSTA SMERALDA when the ship was quarantined for 12 hours. We spent a full day in the port of Civitavecchia, waiting to get the permission to disembark.
One of the Asian passengers developed some fever the night before disembarkation. As soon as the case was discovered, the required precautionary procedures were immediately taken. The relevant authorities were informed and, on arrival of the ship in the port of Civitavecchia they carried out all the checks required.
Because of one single Instagram picture showing the ship in Civitavecchia, I was found by newspaper journalists, radio- and TV stations.
This was a very enriching experience. I wrote an article about this. You can find it on LinkedIn.
Later on, a Princess cruise ship was quarantined in Japan. In my opinion Princess Cruises did a good job by communicating through social media.
Two examples can be seen here on YouTube:
Princess Cruises President Jan Swartz
Princess Cruises EVP Rai Caluori
This is not for me to judge, but some journalists think more could have been done. The main critic was that nobody wants to give answers.
The Importance of a Media Strategy
In this year’s Ferry Shipping Summit, we are again going to have a panel debate about media strategy.
Theme: Climate and environmental media strategy for the ferry and port industry.
Moderator: Cor Radings, Managing partner MTI
Panel:
Johanna Boijer Svanström, SVP Corp. Communication Viking Line
Dan Bridgett, Group Head Communications P&O
Ariadne Psimara, New Business Development Manager Attica Group.
